Making the world a little less boring*

Written by cto on . Posted in dsg-wired

Transform brand interactions into immersive, entertaining and share-worthy experiences with Augmented Reality for Retail & Brand Advertising.

AR has been commonly tied to image recognition or geolocation in the past, and was similar in nature to QR codes, using an image rather than a black and white code to launch content or an experience. There has recently been a shift away from QR code-like experiences and toward more sophisticated experiences that use advanced 3D animations, markerless experiences (no image required) and create unique experiences that expand learning opportunities and engagement for end users